Fazenda Londrina is one of four farms owned by the Naimeg group, a family business which was headed up by the late founder Gerson Naimeg. Gerson, the son of a German settler and Brazilian mother, established his first farm in 1965 when he bought a small plot of land in Uba located in northern Paraná. Like many others, he and his family moved to the Cerrado to avoid the annual threat of frost and now they have four farms in the region. Fazenda Londrina is around 394 hectares in size with 200 hectares set aside for coffee and is located near the city of Patos de Minas, at an altitude of approximately 1160 meters above sea level. The farm successfully grows varietals of Catuai, Icatu and Acaia on the local clay loam soils and harvesting is mechanical thanks to the flat lay of the land. Fazenda Londrina has won awards in national espresso competitions in recognition of its good character in the cup.
In line with Brazilian law, 20% of the land at Fazenda Londrina is given over to a nature reserve where indigenous plants provide a habitat for wildlife. This coupled with the social standards which have been established for the people that work the land, has led to Rainforest Alliance certification for the farm.